CV Data

Given all the benefits that an e-book can bring to your company, it may not yet be clear how the bridge between this content and lead generation is made . This happens in a very simple and direct way: by making an offer available in the right format and with the appropriate depth, you get more hits ...

In fact, social media represents a separate consumer trend. They are great allies for companies in generating leads , strengthening relationships with the public, better understanding them and analyzing how the competition is acting.

All of these actions are possible on social media and a large ...

There are many challenges that prevent companies from moving beyond the first phase of digital transformation. With a digital adoption strategy, your organization can overcome them all – learn more about each one below:

Challenge Align leadership around a clear vision
Your company can’t move into ...

However, you should keep in mind that this only looks at the ideal purchase value. To understand the impact of the customers you’re converting over time, you’ll also want to look at their lifetime value. This is how much they’re likely to spend over the course of their relationship with your ...

Nowadays, you can still choose how they appear and who sees them. On the other hand, ads are published directly from your own account. This is different from what happens with sponsored posts and paid partnerships. This is an advantage for B2B digital marketing.

The advantages of having a B2B ...

Everything according to the specific needs of your company, precisely segmenting the target audiences that your strategy most wants to reach.

For example, with Google Ads you can:

Specify keyword match types;
Use ad extensions to display product images, a phone number, a bundle of links to your ...

So if you think you have potential agents shouting your company's name from the mountaintops, here are a few things you can encourage them to do:

Write a product review for an item they purchased;
Participate in a case study/testimonial on your website or social media;
Talk about your brand in the ...

Created by Law 11,182 , ANAC aims to regulate and monitor the operations and activities of civil aviation and aeronautical and airport infrastructure. With this, the agency seeks to promote aviation safety and stimulate competition among companies in the sector. In this way, the agency is ...

Another example of successful lobbying by civil society organizations was the work of the Bahia AIDS Prevention Support Group (Gapa-Bahia), an organization that works with socially vulnerable populations, such as the LGBTQIA+ community, women, black people, and people living with HIV. In 2010 ...

Of course, any and all government relations strategies need to take into account the political context that exists when making (or not making) decisions. In the specific case of fertilizers, there was certainly a preference for imported inputs, whether due to the better price, better quality or some ...