CV Data

Using spreadsheets or multiple disconnected tools to track leads leads to confusion, duplicate outreach, and lost opportunities.

No Lead Scoring
Without scoring, your team can't prioritize hot leads over cold ones—wasting valuable time and resources.

Solution
Invest in a CRM early—tools like ...

Getting a lead is only the beginning. Many startups make the mistake of not following up in a timely or personalized manner.

No Email Nurturing Workflow
If you’re not sending follow-up emails, updates, and valuable content, leads will lose interest or forget about you altogether.

Solution ...

Neglecting a Multi-Channel Approach Over-Reliance on One Channel
Many startups focus solely on one lead generation channel—often paid ads or cold email. While this can work short-term, it limits reach and increases risk.


Tactics like SEO, content marketing, and social media engagement take time ...

Lead generation is the lifeblood of any startup’s growth strategy. Without a steady influx of leads, even the most innovative business idea can fall flat. However, in the race to grow quickly, many startups fall into common traps that hinder their ability to generate high-quality leads ...

Begin with a simple campaign to test the waters. As you gather more leads and data, scale your efforts.

Segment Your Audience
Group leads by location, behavior, or purchase history to send relevant, personalized messages.

Automate Workflows
Set up autoresponders for welcome messages, reminders ...

Monitor the following to measure performance:

Opt-in rate – % of people who joined your list.

CTR (Click-through rate) – % of users who clicked your links.

Conversion rate – % of users who took action.

Unsubscribe rate – % of users opting out.

A/B Test Your Messages
Test different message ...

SMS messages should be concise (160 characters or less). Provide immediate value in your first few words. Example:
“Hi Sara! Enjoy 15% off your next order. Use code TEXT15. Shop now: [link]”

Personalize Your Texts
Use subscriber names and tailor messages based on interests or past purchases ...

Before launching any campaign, you need to be clear on your goals. Are you looking to grow your list? Convert leads into customers? Promote a new product? Understanding this will guide your strategy.

Choose an SMS Marketing Platform
Use a reliable SMS marketing software like:

Twilio

EZ Texting ...

SMS lead generation is a powerful way to connect with potential customers quickly and directly through text messaging. With the rise of mobile phone usage and high open rates for SMS (often as high as 98%), businesses can use this channel to build leads, nurture relationships, and increase ...

Co-Marketing Campaigns
Partner with companies offering complementary products or services. Joint webinars, newsletters, or giveaways help tap into each other’s audiences and generate new leads.

Affiliate and Referral Programs
Encourage satisfied customers or influencers to refer others in exchange ...