Crafting Effective SMS Campaigns Keep Messages Short and Valuable

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SMS messages should be concise (160 characters or less). Provide immediate value in your first few words. Example:
“Hi Sara! Enjoy 15% off your next order. Use code TEXT15. Shop now: [link]”

Personalize Your Texts
Use subscriber names and tailor messages based on interests or past purchases. Personalization boosts engagement and conversions.

Include a Clear CTA
Always end with a call to action (CTA). Whether it’s “Shop now,” “Reply YES,” or “Book your appointment,” make it obvious what users should do next.

Timing is Everything
Send texts during optimal hours. Avoid early mornings or late nights. For promotions, engineering directors email leads mid-week afternoons often yield the best results.

Staying Compliant with Regulations Understand SMS Marketing Laws
SMS marketing is regulated to protect users from spam. Compliance is essential to avoid penalties.

Key regulations:

TCPA (US) – Requires express written consent.

GDPR (EU) – Requires opt-in and data protection.

CAN-SPAM Act – Includes opt-out requirements.

Get Clear Consent
Always ask users to opt in before sending texts. Use phrases like “By texting JOIN, you agree to receive promotional messages…”

Provide an Easy Opt-Out
Every message should include a way to unsubscribe, such as:
“Reply STOP to unsubscribe.”