Setting Up the Foundation Define Your Lead Generation Goals

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Before launching any campaign, you need to be clear on your goals. Are you looking to grow your list? Convert leads into customers? Promote a new product? Understanding this will guide your strategy.

Choose an SMS Marketing Platform
Use a reliable SMS marketing software like:

Twilio

EZ Texting

SlickText

TextMagic
These platforms provide tools for automation, keyword r&d directors email leads tracking, list management, and compliance with regulations.

Create a Dedicated Phone Number
Set up a short code or long code number that users can easily text to subscribe. Short codes (e.g., 12345) are ideal for mass messaging, while long codes (e.g., 10-digit numbers) are more personal and interactive.
Building and Growing Your SMS Lead List Use SMS Opt-In Keywords
Create SMS keywords that customers can send to your number to opt in. For example:

“Text JOIN to 12345 for 10% off”

“Text DEAL to get exclusive weekly offers”

Keep it simple, engaging, and benefit-driven.

Use Web Forms and Landing Pages
Embed phone number fields in your website, contact forms, pop-ups, and landing pages. Offer an incentive like a discount or free resource to encourage sign-ups.

Promote on Social Media and Email
Promote your SMS campaign on Instagram, Facebook, email newsletters, and even YouTube. Use strong CTAs like:

“Want early access to deals? Text VIP to 12345 now!”

Use QR Codes and In-Store Signups
Print QR codes that direct users to SMS opt-in pages. Use signage at checkout or receipts to encourage customers to subscribe.