CV Data

Its launch was announced on February 21 and, for now, it only operates in the United States, which is where former President Donald Trump, owner of ...

Donald Trump, the 45th president of the United States from 2017 to 2021, was not pleased when Facebook and Twitter banned his usual incendiary ...

Director of the Big Data and Business Analytics Postgraduate Course at UNED

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Big Data is a set of paradigms and technologies capable of transforming the data collected by companies into information aimed at decision-making. It is something fundamental and present since the creation of ...

“As in B2C branding, the first thing is to define what makes it unique, special and different . What is your value proposition and, if possible, to tell it properly with a nice narrative , because in the end things well told are communicated better. That is what we call brand strategy or brand ...

The SAFTI case
This is the case of SAFTI , an international network of independent real estate advisors, whose main characteristic is the absence of physical offices, based, above all, on the possibilities offered by the digital environment.

By eliminating these structural costs, SAFTI offers its ...

Women use social media slightly more than men, although the percentage is similar, so we are faced with a very equal consumption.

On a day-to-day basis, women prefer Facebook, Instagram and TikTok, while men prefer Facebook, Instagram and Twitter, and access LinkedIn more (1,172,075 versus 935,744 ...

60% of Spaniards aspire to have their own business, but only half of them actually achieve this goal. These are the main reasons they give for giving up on the idea.

There is no shortage of Spaniards with the intention of starting a business, but whether they end up making that desire a reality is ...

“It’s not like Twitter, which is controlled by a single company. The multitude of servers offered by Mastodon allows users to protect their personal information and prevents one company from controlling all the data,” explains Maxence Marius , CEO of Eskimoz Spain.

The same is true for EU Video ...

Online scams have become a real problem for Internet users and, in particular, for those who buy from e-commerce sites. These are the main threats for our customers.

E -commerce has experienced a real boom in Spain in recent years. According to data from the National Commission on Markets and ...

The communication strategy of the companies mentioned above has varied since its beginnings, adapting to the times of the companies and their needs.

Once business success has been achieved, aspects such as international expansion, sustainability or leadership within the sector come into play , new ...

From 10 to 11 in the morning. This is the preferred time for companies to use their SMS marketing campaigns. And the most common day is Wednesday.

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When should we launch our marketing campaigns so that they impact customers and do not go unnoticed?

This is a very important issue, as a bad ...