Although Instagram says Spins is an internal prototype and has chile b2b leads not yet been tested externally, the feature could facilitate trend creation because it allows users to develop templates that others can then personalize with their own creativity.
Every time someone creates a Spin for their original Reels, the creator gets credit, broadening their reach and reaching a wider audience. Users can also use the toggle button to enable or disable Spins functionality for individual Reels before publishing.
Our take: Instagram’s upcoming Reels “spin” feature has the potential to revolutionize the way users engage with and create content on the platform. While it may take a while to understand the concept, it's very simple: users can take someone else's Reel and rotate it by replacing text or audio.
This feature is reminiscent of the popular trend where users create Reels using standard templates (such as funny memes or cute animal videos) and then add their own unique text or perspective to the content. By formalizing this process with the Spins feature, Instagram is making it easier for users to participate in these trends and create their own versions of popular Reels.
One of the most exciting aspects of this feature is its potential to increase the reach and exposure of original content creators. When someone creates a Spin of your Reel, Instagram will list you as the original creator. As more users create their own Spins based on your original reels, your content can reach a wider audience.