Getting products to the POS is simple at first glance. However, in order to ensure continuous sales, distributors need to have a thorough understanding of the merchandise in order to sell it better. See our tips below!
Keep sales and selling well aligned
Even with different personas, they must be very well aligned. After all, the goal remains the same: selling to the consumer.
Therefore, you need to track the performance of your products at the point of sale to understand customer behavior. Based on that, if necessary, create new strategies to maintain merchandise rotation.
Offer discounts and benefits during the negotiation
Work on the values of your products to close more sales and ensure the smooth operation of the sales chain.
In sell in , the quantity of items traded is much larger than in sell out . In addition, distributors will also need to sell their products.
Therefore, it is important to have a good price margin, which compensates for the cost of these transactions, without alienating the final buyer.
Count on technology
Bet on technological tools that help you be more efficient and agile in negotiations, both in sell in and sell out. Among them, we highlight ERPs and CRMs.
With a CRM, for example, you can monitor the entire algeria whatsapp data purchasing journey of consumers. This helps cultivate a relationship with them, which is key to keeping them loyal to your brand.
How to increase sell out sales?
It's already clear that the VDP is the meeting point between your customers and your merchandise, right? So, plan actions that encourage consumers to buy your products. Check out more tips below!
Know the profile of your consumer audience
Conduct detailed research into your target audience profile to create segmented sell-in and sell-out strategies. Gather data and pay attention to feedback.
Only in this way will you be able to understand the motivations of each customer and motivate them to buy your merchandise.
This approach is also essential to implement good trade marketing actions in PVD.
Deliver a great POS experience
Speaking of PVD, try to create promotions, give away gifts, free samples or even take advantage of commemorative dates to impact customers with attractive actions.
On digital channels, ensure that users have a fluid and pleasant experience, with all relevant information just a click away.
Remember: it is at this moment of interaction that customer experience counts the most. By having a simple purchasing journey, consumers tend to remain loyal to your products.
Invest in a partnership with distribution channels
Maintain close communication with the POS to monitor the performance of the goods; whether they are out of stock, whether they need to be replenished, or whether trade marketing actions need to be modified to better promote the products.
Assemble a proactive team to reach out to distribution channels whenever the scenario changes.
Imagine that your items have just been sold at a POS. By having a close relationship with this sector, you will be able to refer customers to other similar products as quickly as possible.
Adopt technological resources
Technology is also an excellent ally for selling. So, just as we have indicated its use in sell-in, opt for management tools such as ERPs, CRMs and others to control stock, automate activities and reduce errors.
How to align your sell in and sell out strategies?
Above, we explained the importance of keeping them aligned to increase sales. However, how to do this in practice? Check out the top 4 strategies below.