Example of valuable content

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To help you see how everything we've talked about applies, we'll show you an example of valuable content you could create to rank higher in Google search results.

Let’s say our goal is to create digital marketing content for small businesses. After conducting prior research on our audience, we found that one of the main needs of users is to know how to improve their online presence and attract more customers to their business.

Based on this, we could create a payroll directors email list detailed and comprehensive article on “ 10 Digital Marketing Strategies for Small Businesses .” Using a list format, we could include strategies such as:

Create an SEO-optimized website designed to attract the right customers.
Use social media to promote your business and generate interaction with customers.
Start an advertising campaign on Google Ads or Facebook Ads .
Create useful and relevant content to attract more potential customers.
Use email marketing to keep customers informed and attract new customers.
Participate in local events and fairs to increase business visibility .
Leverage customer feedback to improve your company's reputation and image.
Use web analytics tools to better understand customers and improve strategy.
Offer special promotions and discounts to attract new customers.
Create strategic alliances with other companies to increase exposure and credibility.
In each of these points, we could go into detail to offer valuable and practical information for our users. In addition, we could complement the article with images, diagrams or infographics that make it easier to understand the information.