Why don't you use a photo on your resume?

[asikurrahmanshuvo]

Among them, I was responsible for the digital channels of the Brazilian version of one of the most well-known women's brands of do's and don'ts: Elle, Vogue's competitor.

Here in Brazil, the magazine's journalists discussed a lot about empowering underrepresented groups, but this was not clear on our website and digital channels.

At the same time, we were struggling to grow our audience list of lebanon consumer mobile number list because our audience wasn't showing much interest in some of the traditional content we used to publish on Elle: expensive jewelry, fashion tips, and news about stylists.

We had other big brands in the company, like Cosmopolitan and InStyle. But, an internal brand, MdeMulher, which was used in the past to publish more about beauty and cooking tips, started to discuss women empowerment issues, like sexual harassment, inequalities in the labor market and the right to be yourself, even if you are outside the pattern. Result: the audience traffic was very good.

I have done a benchmark among other Elles and Vogues around the world. I found great results in some of them using this approach, but most of them were still using traditional content on their digital channels. We decided to try different things, putting online what journalists were already discussing in the newsroom: diversity. It was a huge success in our traffic.

These changes led the editorial team to launch the first cover with a plus-size model in 2014 , for example. It gave us a great impact and, thinking about the business, helped the brand gain notoriety and more readers.

But it was even better for the world. You read above that the media helps society accept differences, right? Can you imagine how important it is for people who are not “standard” to see someone like them in a place where they always saw something unattainable?


When I left Editora Abril in 2017, due to my experiments, I was very interested in diversity and inclusion. I am a bisexual person and, during this time, I organized a digital community to talk to people like me. This gave me the opportunity to give a talk at Social Media Week on the subject.