Benefits of Native Advertising

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We can list the following advantages in this type of advertising:

It generates a positive impact on the brand image by improving the user experience.
Improve click-through rate and conversion of advertising.
It is cheaper than traditional advertising, and its effectiveness is greater.
By being less intrusive, the manufacturing directors email list risk of users using adblocker software is reduced.
It has a greater capacity to generate interaction and engagement with the user, by offering quality content.
Native advertising formats
Native advertising
Native advertising is a form of digital advertising that is presented in an integrated manner with the platform's content. This section will discuss the different native advertising formats available.

Types of native units
Native unit types are the different locations where native advertising ads can be displayed. Below are three types that often work well for publishers and advertisers:

Publisher Homepage: This is the main page of the platform, where a large amount of content and traffic is found.
Middle of article: Found within the content the user is reading.
Below the article: Appears immediately after the content the user has read.
Native advertising formats based on location
Depending on the location, there are different native advertising formats .

Sponsored content / branded content: This is a type of advertising that integrates naturally with the platform's content.
Native display ads: These ads appear in the news feed, and are presented as just another piece of content.
Content Ads : They appear in the content that the user is reading and adapt to the format of that page.