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Why promote UGC that mentions your brand? Like people tags and product tags, content mentioning your brand can provide valuable social proof and relevant lifestyle content. According to Instagram belize b2b leads research, adding this type of content to your paid campaigns can increase click-through rates and lower cost-per-conversion, making the campaigns more successful.

In many cases, mentions may come from creators you haven't officially worked with yet. The best way to get permission to use their content in paid advertising is to contact them via DM. From there, you can make initial requests to use their content in ads and request advertising partnerships.

One of the biggest advantages of co-op advertising is that creators can develop creative ideas independently. This means your team doesn’t have to invest resources, and creators can produce content that’s more likely to resonate with their target market.

However, if you have an account-level partnership with a creator, your team can create relevant ads and run them through the partner's account. This expanded partnership is ideal if your team wants more creative control but still wants to leverage the influence of creators.

How to create brand partnerships on Instagram
Before promoting UGC from a partner account, you need permission at the account or post level. You can then create your ads using Meta Ads Manager.