When are both systems needed?

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Using CDP and CRM together is not a guarantee of explosive growth. Moreover, sometimes CDP implementation is unreasonably expensive and does not bring real benefits. To make the right choice, evaluate your tasks, resources and current situation. Consult with specialists before implementation.
Frequently asked questions
What is the difference between CDP and CRM?
CDP collects and combines data from different channels to analyze and personalize marketing. CRM manages sales, transactions, and customer interactions.

Is it possible to use only one of the systems?
Yes, the choice depends on the tasks. CDP is suitable for data analysis and list of france cell phone number personalization, CRM is for sales management and customer service.


If you need to manage sales (CRM) and simultaneously personalize communications based on data (CDP). For example, in retail or large e-commerce.

Is CDP suitable for small companies?
Most often, no. CDP is worth it if you have a lot of data channels and a large volume of customers. For small businesses, it can be too expensive.

How do I know if my company needs a CDP or CRM?
Assess your business tasks. If you need order in sales - CRM. If you need deep data analysis and personalization - CDP. To be sure that the tool will solve your problems, discuss the implementation with the company's experts and request a demo.

We will offer personalization mechanics for your website.
Our experts from the growth team will analyze the lead generation funnel and tell you where you are losing leads. They will come up with hypotheses and calculate conversions and revenue.
Let's imagine Oleg, the founder of an online store selling sports equipment. Oleg notices that customers often add products to their carts, but are reluctant to place orders. Many visit the promotion page but don't buy anything. And some, having placed an order, later cancel it.

Oleg asks himself questions:

Why are there so many abandoned carts ?
Did they like the site or did they not find what they were looking for?
What products are you most interested in?
What needs to be done to make the customer come back for a repeat purchase?
To get answers, he decides to understand the behavior of his customers. He connects a marketing automation platform with data analysis, which allows him to see not just numbers, but also the actions of each client.

In this article, we will tell you how user behavior analysis helps you find problems, improve your website, and increase sales. We will analyze everything using examples and show you how to use Carrot quest to analyze user behavior.

What is user behavior analysis and why is it needed?
User behavior analysis is the collection and interpretation of data about how people interact with a product or service. It helps you understand what actions users take, why they do them, and how those actions impact your business goals. It’s not just statistics or numbers. It’s the key to optimizing the user experience and increasing conversions.