However, in terms of education tech, there still aren’t many companies utilizing the space.
Top Searched Subjects (Adult Education)
“Based on the above search results, it seems that adult users of Xiaohongshu are interested in continuing their education beyond their undergraduate level.
Moreover, some of the top topics are related to international qatar whatsapp number education and English.
Posts related to PowerPoint (PPTs) are usually people sharing ideas on how to design presentations for different industries, and some users are also educating others on how to utilize ChatGPT to make better presentations.
Excel is also a search topic for similar reasons.
You might be wondering how yoga made it into the list.
Yoga might not automatically connect with education, but its inclusion might be due to how people use Xiaohonghsu to learn yoga at home.
Given the above info, foreign education companies can understand Xiaohongshu like they do YouTube, Instagram, or TikTok: Many people use it for education purposes.
If your company has a product or service that can bring convenience to a person’s life, it may be a good idea to start crafting ideas for Xiaohongshu.
You will probably need to hire a Chinese speaker to translate or give guidance on how to tailor your content for a Chinese audience.
The report refers to posts related to overseas and postgraduate study as 红海 (literally “red ocean,” AKA: bloodbath) to emphasize how competitive this space has become.
Top Education Product Brand Searches on Xiaohongshu
Xiaohongshu also provides a chart showing the most popular education items searched for on the app.
The number one item here is a study device from TAL Education Group.
This company’s, one of China’s top education companies for many years, stock price recently took a massive hit after China’s after-school education policies came into place.
The company is branded as “Think Academy” in the US and has four training centers.
In second place is the company imoo, a smartwatch maker for children.
Although the company’s owner, BBK Electronics, became deregistered in China last year, Xiaohongshu’s chart reveals this manufacturer is still doing well, highlighting how Chinese parents, like parents everywhere, care about their children’s safety.
The third item on the list is a reading pen developed by 宝宝巴士 or Baby Bus.
Children can place this pen over words in select books to hear the words read back to them.