Today, sales processes and customer relations are carried out via WhatsApp for small and medium-sized businesses. At this point, WhatsApp is not just a personal messaging application for such businesses. Seeing this need of SMEs, WhatsApp has developed the WhatsApp Business Application, which is very advantageous for them .
The app, which was tested by a few businesses in India in September last year, was first made available in countries such as Indonesia, Italy, Mexico, the UK and the US. The Android app, which malaysia phone number example will be available worldwide in the coming weeks, can be downloaded for free from the Google Play Store and started using. In addition, versions of the app for Apple iPhone devices will be developed and offered in the future.
WhatsApp Business will appear as a tool that contains the necessary information for businesses, unlike the WhatsApp application that was created for personal use. If you ask what these advantages are;
Business Profile: Businesses will create a profile for themselves through the app, which will include important information a customer needs to know about the business. This information includes the business description, email address, and store addresses.
Messaging Tools: When customers reach your business via WhatsApp, questions can be answered immediately with the quick reply option. In addition , you can introduce your business to your customers in detail using welcome messages . Finally, away messages will respond to customers with an automatic response service when your business is not available.
Messaging Statistics: With this feature, you can develop strategies to strengthen your relationship with your customers by interpreting data such as the number of read messages.
WhatsApp Web: WhatsApp Business will also be available on the web.
Account Type: The Verified Account feature that we encounter on platforms such as Facebook and Instagram will also be available in this application. You can have this account type by matching and verifying the phone number in your business with the phone number in your Business Profile that you opened in the WhatsApp Business application.
Good News for SMEs from WhatsApp