Nature Siberica
The Natura Siberica brand appeared back in 2008 and belongs to the Russian company Pervoe Reshenie, founded by Andrey Trubnikov.
The brand name itself indicates that only mailing address example philippines natural components obtained from plants found in our country were used in the production of cosmetics, although individual products include additives of imported origin.
The reason for the low cost of the products is said to be savings on advertising and a modest packaging design that is easy to remember.
Nature Siberica
Source: shutterstock.com
This example demonstrates the successful application of a marketing strategy for new product development and brand promotion.
Sephora
The Sephora brand is betting on an expanded loyalty program and rewards system for store card holders.
Buyers have access to three loyalty levels, taking into account the cost of goods purchased during the year:
Beauty Insider - no minimum cost;
VIB - minimum costs are from $350;
VIB Rouge - minimum costs are from $1000.
The second and third categories are provided with the most favorable conditions, which helps maintain the company's good reputation, while clients tend to increase their expenses in order to maintain their privileged status.
Old Spice
Surely each of us remembers well the advertisement for Old Spice products with the participation of a muscular man.
It was after this advertisement that the company became incredibly popular and was able to achieve phenomenal sales on a global scale, although before the income was so low that the brand was on the verge of liquidation.
The first video of a man on a horse has received over 40 million views on YouTube and has been shown on television multiple times.
Having seen the success of the event, the brand began to actively exploit the image of a tough guy and released a number of other similar videos.
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Mistakes in developing a promotion strategy
The effectiveness of a strategy is influenced by various factors. You can achieve results faster if you avoid typical mistakes.
Borrowing other people's models . Every business develops in its own way: the same mechanism in different areas is not always successful. Therefore, it is necessary to take into account the composition of the audience and the characteristics of the market.
Focus on one promotion channel and save on marketing . It is recommended to promote products through several channels (website, social networks, email newsletters, outdoor banners). If you minimize marketing costs, there is a risk of remaining out of sight of the audience and, accordingly, without income.
Lack of control over results . It is necessary to check the effectiveness of the strategy, eliminate shortcomings and identify effective techniques.
Focus exclusively on new customers . Along with expanding the audience, it is important to ensure its retention. Income is generated mainly by regular customers.
Ignoring competitors . The market is never stable: it can easily be occupied by new producers. Business must be able to adapt in a timely manner.