We’ll Zoom in on Two Popular Email Metrics

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You're Not Alone if You Wonder What a Good Open Rate for Email is. Many Marketers Look at Their Email Marketing Metrics but Are Unsure Whether the Results Stack Up.maybe Your Open Rate Averages , but Your Competitors’ Emails Gain Much More Traction. Or Perhaps Your Click-through Rates Outperform Everyone Else!in This Article, : Open Rate and Click-through Rate. We’ll Share Industry Averages From Our Own Comprehensive Research So You Can Compare and See Where You Stand.


And if You Realize Your Email Statistics Aren’t Up to Par, Just Follow malta phone number database the Best Practices. Your Path to Success Starts Here!What is Email Open Rate?Email Open Rate Measures the Percentage of Recipients Who Open Your Email Campaign. When Someone Opens Your Email, It Suggests That the Subject Line Caught Their Attention and the Email Topic Interests Them. The Higher the Email Open Rate, the Better.


how to Calculate Your Email Open Rate You Can Calculate Your Email Open Rate by Dividing the Total Unique Opens by the Total Recipients and Then Multiplying the Answer by to Get a Percentage. A Unique Open is the Number of Individual Subscribers Who Opened Your Email. Even if the Person Opens Your Email Several Times, It Counts as a Single Open.email Open Rate = (Total Unique Opens / Total Recipients) X You Should Also First Deduct Hard and Soft Email Bounces From the Total Recipients.