If audience growth is the main goal of your business, then creating a radio channel may be a smart move. While any Instagram user can view content in the public broadcast channel, only followers can join the saint kitts and nevis business email list channel and receive updates automatically. So if your channel provides enough value, it may prompt users to join, which means they will need to follow your account as well.
Instagram currently offers channel owners a few options for promoting their broadcast channels. You can display your channel on your Instagram profile and it will appear along with your external links.
You can also share broadcast channels to Stories to encourage your current followers to join. This option is not exclusive to channel owners. Followers can also choose to share your channel to their own Stories, which helps provide social proof and attract a wider audience.
Strategic Business Use Cases for Instagram Broadcast Channels - Grow Your Audience - Share to Stories - 2
Additionally, Instagram said the platform is testing new discovery tools for broadcast channels. If the platform launches a dedicated broadcast channel label in the Instagram inbox, channel owners will get another chance to be discovered.
Do you find that your followers are viewing or engaging with your stories or feed less and less? With high-value broadcast messaging, you may be able to reverse these trends.