ScienceMag.com used full quotation marks, as shown here, as well as embedded messages about its newsletter.
As a result, our latest research has revealed behavior and preferences around these content elements.
For example, while fixed quotes and inline messages received fixes in our study, we also noticed that they tended to break reading.
Several participants in our study began reading articles almost linearly and completely until they came to a quote or advertisement. Once they reached one of these elements, participants abandoned reading and engaged in light scanning.
Usability
The participant scanned this article on the Science hungary whatsapp number data Magazine website almost linearly and completely until she came to an embedded advertisement. At that point, her attention dropped sharply.
The tendency to scan .
People still mostly scan rather than read. Reading all the text on a page is still extremely rare. Even when users scan content in its entirety, they never do so in a completely linear fashion.
They still scan pages, skip some content, go back to scan what they missed, and re-scan content they've already scanned.
While light scanning is the primary method used to process information on the Internet, the amount of time each individual user is willing to spend reading depends on four factors: Motivation level: How important is this information to the user?
Task Type: Is the user looking for a specific fact, browsing for new or interesting information, or researching a topic?
Focus Level: How focused (or unfocused) is the user on the task at hand?
Personality: Does this person exhibit scanning tendencies and tend to scan even when highly motivated? Or is she very detail-oriented in her overall approach to online reading?