Now that you have a clearer idea of ​​what a trigger

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- Welcome 2.- First actions 3.- Purchase confirmation 4.- Customer loyalty 5.- User reactivation 6.- Abandoned carts Ready to activate the trigger in email marketing Discover what a trigger is in email marketing What is a trigger in email marketing? As you may already know, a trigger in email marketing, also known as a trigger, is a personalized and non-massive action. It involves sending direct and automatic messages to those customers who have carried out some type of action or transaction with your brand. For example, they are sent when the user registers through a form or makes a purchase. They are also used when there is a special date or relevant event. This gives you the possibility of converting leads into active or loyal customers. You can even win back those customers you've lost during the lead attraction and nurturing process.


This is a strategy you can integrate throughout forex email list the customer lifecycle, and not just for online sales. Keep in mind that triggers give you the opportunity to inform or offer promotions. But not only that, you can also provide value to customers by sending contextualized emails according to the tastes and desires of each user, with the aim of impacting them and directing them to the purchase funnel. How the trigger benefits you in email marketing Benefits of triggers in email marketing is in email marketing, you also need to know the positive aspects it has. Beyond triggering specific actions, it has many more benefits for your business: Make the customer feel special as emails are tailored to the user’s needs at each stage. This is a customer service model that helps increase satisfaction and the chances of them recommending your brand.