This email is sent to a subscriber or customer on their birthday, or a few days before that date. It allows you to offer a personalized experience and concern for the user.
Salesforce research revealed that 75% of companies find this email flow to be very effective .
So, there are four options you can add to your strategy when it comes to birthday emails:
free shipping: this is a great gift idea for the customer;
discount: you can opt for an cpa email list exclusive discount coupon for the birthday boy or girl;
more time to redeem the discount: make it valid for an extra week, after the birthday.
Commemorative dates
Holiday email marketing is a big driver of the seasonal sales boom.
Wherever you are, our first tip is to include a list of important holidays in your calendar. After all, holidays are not always the same in every place, but some are essential, such as Christmas, New Year, Easter, Mother's Day, Halloween, Valentine's Day, among others.
Then, focus on the deadline and try to have the campaign ready in advance, since there is a long internal approval process, and you need to adjust everything to be sent on the specific date.
Another highlight is the personalized design . There are many companies that adapt their logo according to the date, so why not customize the email layout?
It is also worth mentioning the possibility of offering a gift guide for a specific date. In other words, you can analyze the user's interests and gather your company's products/services in a list for each celebration.
How about a virtual calendar with a virtual clock ? This is a great practice in your email flow, as you can offer other materials before the official date arrives. In addition, this is also a way to use the mental triggers of urgency and scarcity , as you will be indicating a deadline to take advantage of an offer, for example.
To sum it up, the idea is to stand out, be creative, and engage your audience. Consider using phrases, abbreviations, or hashtags that they use to make your content more authentic .