HR needs to work strategically. After all, the main goal of becoming an employer brand is to attract and retain talent . However, these professionals need to have different qualifications, be experienced, and have a different education (for example, they must have completed an MBA ).
In this context, strategic HR is a tool for capturing these talents. The company needs to show itself as attractive and desirable so that professionals want to work there.
To do this, you need to:
present effective , clear, modern and interesting career plans
align the company's goals with those of the talents , so poland whatsapp data that they know they can fulfill their professional and personal goals
offer satisfactory financial remuneration
show that the professional can grow in the company and that he will have opportunities
express that organizational values are similar to those of employees and within the current concept of a modern company and social responsibility
Understand that, in essence, the idea is to deliver to people a concept called “great place to work”. In other words, it is necessary to offer a good work environment, with positive career prospects in terms of professional and financial development.
To give you an idea, some examples of successful employer brands are: Google, Amazon and other companies at the top of this mindset of young people who are graduating today and want to work for these organizations.
The role of the leader in contributing to this environment
HR plays a fundamental role, but leaders must also be ready to present the company to the market. This discourse needs to resonate within the company and be an institutional vision.
This means allowing a high level of intrapreneurship , that is, empowering people to execute their ideas , innovate and ensure an environment that makes it possible to take certain risks, which are controlled.
This is how professionals will have the ability to make a difference in the organization. Understand that processes still exist, but it is necessary to offer a certain degree of freedom so that employees can undertake and ensure their leading role within the day-to-day activities of the organization.
Keep in mind that the focus is now on the end customer and the main protagonists of this organizational transformation are these new talents. Therefore, the speech must stop being just talk. Leaders must adopt this stance to encourage people to execute their ideas.