There are things more important than things

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A slogan can be inspiring "Just Do It" or stating "National Treasure". The basis of almost all successful slogans is internal energy and brevity. We recommend that brands do not consider a slogan once invented as a constant and adapt it each time to both the audience and the context of the time. Rarely does a slogan turn out to be ideal right away. Whatever is best perceived by the audience and works for the brand is the option needed here and now.


Maria Vylegzhanina Managing Director of the Internet agency "MDK Creative" IKEA. In the foreground are the relationships between people: they quarrel, make peace, rejoice, and IKEA items fade into the belgium whatsapp number data background. After all, at such moments, people rarely remember things. The video reveals simple human values: kindness, care, honesty, love for home, even if it is not ideal. M&M's. Melts in your mouth, not in your hands The advertising slogan encourages us to check this statement personally.


That is the main goal - to lead a person to a purchase. In addition, the phrase works as a USP, distinguishing the candies from competitors. LEGO. Rebuild the World The plot of the video tells through the game about the main thing. Children united to help the knight cross the river. As a result of joint efforts, they found an original solution. The task of the slogan is to evoke the necessary emotion in parents to buy.