cmcom-retailecommerce-journey-phase4

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"Give a nudge" to encourage customers
After the first order comes the real opportunities for personalization in e-commerce: cross-selling and up-selling. That moment when the customer leaves the site leaving a full cart, looks at the same recommended product several times or repeatedly searches for a product already purchased.

These are all potentially profitable situations, if azerbaijan telegram number database you send the right communication at the right time. These opportunities are no longer reserved exclusively for large-scale retailers like Amazon. In this context, adopting a mindset aimed at personalization across multiple channels will be a great help.

Planning communications beyond silos
Sure, if it were that easy, everyone would be doing it already. So now let's see what is the essential factor for effective personalization in e-commerce: communication between different departments.

There is no need to mince words: if the marketing department is busy enriching the mailing list but, in the meantime, the support department works with a totally different approach, your communications will be perceived as confusing and disorganized. If a customer calls, their online purchase history will not be retrieved, the discount obtained in one channel may not be available if they choose a different channel, ... and many other small hitches that annoy them. Not to mention the effect that an offer "Reserved for new customers!" can have on a person who, instead, has been buying your products for a long time.