Monitor your eCommerce KPIs with a dashboard

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hasibaakterss3309
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Monitor your eCommerce KPIs with a dashboard

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Whether social media engagement is one of your top eCommerce KPIs depends on how active you are on social platforms. Adventure Cats, for example, is very active on social media. Instagram and Facebook are their main drivers, and the company closely tracks engagement.

Pro tip: Check if the posts with the highest engagement are promoting products with high sales. Is there a correlation or not? This will help determine the connection between social activity and sales. If high engagement is not leading to sales, you need to make it easier to buy on social media by making the appropriate settings on the platform. Social commerce platforms like Curalate can help with this.

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Once you’ve defined your eCommerce KPIs, make them visible to your team in real time with an eCommerce dashboard. Everyone can easily view current orders, outstanding requests, top-selling items, and more. This transparency helps with decision making and shows teams where to focus their time and resources. To connect remote or distributed teams, share the dashboard on Slack or use a shareable link.

marketingEffective data analysis is essential for all employees, regardless of department or role. The ability to identify and study hidden trends is a necessary skill for both a marketer analyzing the ROI of advertising campaigns and a product manager reviewing product usage data.
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