Our take: The new shopping feature on YouTube presents a great opportunity to enhance the viewing experience

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and increase conversion rates. When creators recommend uk b2b leads products in their videos, they can now tag and label those products directly so they pop up instantly when those products are mentioned. This reduces friction in the buying process - if viewers can easily find and purchase an item when it's recommended, without having to search or remember to come back later, they're more likely to actually make the purchase.

As a creator, you're not limited to promoting your own products. YouTube has partnerships with many major brands and online retailers, so you can tag products from the Adorama Camera Store or any other relevant brand. The affiliate program is also built-in, so if you already have a channel discussing your products, you can just tag them in your videos to start earning commissions. YouTube shows you the commission percentage for each product and store in advance, so you can choose wisely what you want to promote.

This does raise some ethical considerations - if the same product is sold in different stores at different prices or commission rates, you have to decide whether to prioritize finding the best deal for your audience, or earning the best for yourself commission. But overall, these new integrated shopping features create a huge opportunity for creators and marketers to enhance their content and monetize their channels in a seamless, native way.