It is one of the greatest allies in digital marketing. This is because, currently, we have several tools that allow us to monitor and analyze the behavior of Internet users.
This type of segmentation allows you to offer products, services and also personalized communication, aligned with the attitudes taken by the consumer .
Therefore, if an e-commerce knows that a consumer is looking for running shoes, it is possible to use this information to carry out targeted promotions , send personalized email marketing and even invest in specific actions to convert the sale.
What are macro segmentations?
Digital marketing segmentation takes the market into ameriplan email leads account . It is important to analyze the characteristics of different groups and divide potential customers into niches. However, did you know that this is a micro segmentation within a micro segmentation?
It may seem strange, but that's exactly the idea. The goal of dividing the market is to have a defined target audience to work with. Based on this criteria, the most appropriate content format is determined . Here are some possibilities.
Mobile
The goal is to make the website, blog and landing pages responsive . In this case, the division is made by people who access the pages via mobile phone. This way, you offer the content in the most appropriate format.
Quiz
The idea is to divide people who like interactive and/or playful content . It encourages competitiveness, humor and other characteristics of this audience.
Audio
The focus is on people who like text but have little time to read . To reach this audience, simply offer an audio platform combined with the content .
What points to consider when segmenting?
Segmenting the market and its digital marketing strategies is an essential strategy, but it is not always easy to execute. You should check some essential characteristics, such as:
homogeneity of groups;
measurability of segment statistical data ;
accessibility, to optimize the best strategies;
substantiality, to have a dimension that allows exploring actions and achieving gains.
These are some relevant criteria, but there are still others. Doubts? Then check out the possibilities!