A clear statement of the task is the key to success

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Agreement and TOR

Many get by with just a brief, some without a TOR at all, some charge a separate fee for developing a TOR (this applies to first-tier studios when developing complex systems and services, such a TOR is a whole research work). We prepare a preliminary estimate at the pre-sale stage based benin company email list on an expert assessment (the client always wants to hear the cost right away), and when concluding a contract, we draw up a detailed TOR and, if necessary, adjust the estimate.

How to draw up a technical task and what points it includes, read in a separate article “ Technical task: what is it and why is it drawn up? ”




Design

At this stage, we prepare design layouts of the appearance of the future site. First, the main page is prepared and sent to the client for approval, he can make edits. This is done because the main page already shows the general style of the site, there is a header and a footer that will be used on all pages, colors and fonts have already been selected, by correcting and discussing this now we will be able to accurately hit the wishes with the design of internal pages and save the designer's time, and therefore the project budget.

After the main page is approved, we draw all the internal pages, and edits are also made to them, but they should no longer affect the elements approved on the main page.

At the design stage, the Customer often asks the question, “What kind of nonsense is written here, some English texts, where is my site?” It is worth understanding that now it is necessary to evaluate only the visual component of the site, colors, fonts, the picture in the header, the menu and buttons look the way you wanted? If yes, then do not worry at the filling stage instead of the classic text-fish “Lorem ipsum…” thematic texts about your company will appear

Layout

When the entire design is agreed upon with the client, the layout is prepared, and adaptability is ensured. Often, we prepare only the desktop version of the design, and adaptability is provided by the bootstrap framework and common sense, the designer simply views the finished layout in mobile versions and gives recommendations to the layout designer on how best to collapse the design. This approach saves about 50% of the designer's time, and the result is a site with an excellent mobile version, due to the use of pre-prepared grids in the design and layout.

Development

The finished layout is pulled onto the CMS and the functionality of interactive elements is ensured, buttons are pressed, forms are sent, news is published, etc.

If the site is typical, then usually the development is fast and requires minimal labor, but if you have a project using the API of third-party services, integrations with something, or simply involves a large amount of unique functionality (for example, a more or less large store), then this is the most difficult and important stage.

It is the developers who transform individual images and pages into a stable working site, responsible for its speed and absence of “glitches”

Filling and optimization

When the software implementation is ready, the site is essentially already operational. Now the SEO specialist gets to work. Some studios have separate content managers, separate SEO specialists, but for us it is one person who collects semantics, writes texts and optimizes the site for search engines, sometimes a marketer helps him and makes edits.

Sometimes SEOs tend to write texts more for robots than for people, but we are weaning them off. The main task of texts is to reveal information and encourage purchase, and search robots in 2018 are quite good at determining the relevance of content, it is not necessary to feed them keywords through every sentence.