The next step in optimizing the IG algorithm is to release strategically.

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The platform's algorithms do not operate uniformly in all areas antarctica email list of the platform. Each major section (Feed, Stories, Reels) has its own unique algorithm that analyzes user data and tips to determine relevance. This means you need to tailor your content based on where it appears.

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For example, feed content (Reels, carousels, single image posts, etc.) are most likely to attract new non-follower users compared to Instagram Stories, which are only shown to current followers. While your feed content needs to focus on your niche, establish you as an expert and speak to your target audience, Michelle says your Stories content can be more personal and strategic.