The Goodfazer platform was born within the Grenade & Sparks agency, when Frédéric Faivre, who was still its associate director, as an ad hoc project for the Sosh and Orange brands. Later, as a separate company, it was incubated within the Becoming Group, and became the recommendation management platform that retailers needed.
“Engaged and loyal customers want to play a more active role with the brands they love. We are witnessing a radical transformation in the consumer purchasing decision-making process, where the weight of advertising is diminishing and the weight of recommendations and referrals from other consumers is increasing significantly,” says Frédéric georgia business email database Faivre. “Our ambition is to enable all brands to empower consumers through referral marketing, via an innovative and easy-to-use platform, making referrals an engaging customer experience that builds loyalty . ”
The SaaS referral marketing platform already has many supporters, including Sandrine Privat-Pedoussaut, Marketing Director of NAF NAF , a brand that has developed a multi-channel referral programme with Goodfazer to attract new customers and boost its on and offline sales : “We easily integrated the Goodfazer platform into our ecosystem, e-commerce and stores, and we also quickly implemented referral campaigns within the NAF NAF network with very good results.” With a single campaign, the brand had increased the value of the average basket of referring customers by 1.5 times and doubled the average basket of recommended customers.