It is not enough to simply create experiences that make the consumer

[nrumohammad0]

“fall in love” to make them buy the product or service we offer; every detail counts , which is why it is important to pay attention to the during and after. A customer who makes a purchase and who, immediately after, has a punctual customer service at his disposal, will be more likely to speak well of the brand, to recommend it to other people and to buy a product again. This is what matters in the end.

For this reason, it is essential to conceive the brand in the round and create 360° strategies in list of aruba consumer email which the different touchpoints are kept in mind, on the different communication channels, to create a global experience that binds the consumer to us.

This trend, which we could observe at Cannes Lions 2019, will continue to assert itself and will soon become an essential requirement; consumers will demand it and it will become a key point in any business.