Most of the most popular digital products are designed to capture our attention. They are usable, simple, attractive and know exactly what we need to make us spend more and more time interacting with them. Regardless of the business model of each one, there is usually a direct relationship between the time spent and the economic income obtained.
In a context so saturated with digital products and services, with increasingly weak customer service, but very valuable in economic terms, it is especially important to look at the user in order to offer them the best experience. Designing from the perspective of people as a differentiating element.
The famous German industrial designer Dieter Rams already france business email database explained in 1976 that, in the face of saturation, design is the only truly discernible difference for the buyer.
Heir to Mies van der Rohe 's "Less is more" , knowing what to remove from a product is probably one of the most important characteristics of a good designer. Simplicity sells more and better because it is understood more quickly. And we already know that attention is scarce.
Bad design forces the user to make more decisions than necessary , to avoid superfluous elements on a screen before starting to search for their objective, to try not to fall into the traps of the frugal, of what does not interest them. The easy thing in design is to add elements, functionalities, options, flourishes… anyone can do it, even if they are not a designer. The difficult thing is to justify the reason for removing them.
The designer must be the guarantor of the user's mission. The defender of the minimum but who perfectly understands the maximum.