Microcopy According to WAM Experts

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Microcopy is a fundamental part of marketing and helps improve results in different areas. To confirm this idea, we asked the opinion of several professionals who make up the WAM team

Branding - Ricardo Vilardi, Creative Manager:
branding microcopy



Microcopies are a good strategy to approach the user/customer/person. They afghanistan consumer email list make the difference between addressing users in a cold and impersonal way or instead in a more personal way, with a more natural and human language. A simple change from a "More information" button to another with "Tell me more about...", can already generate a different effect.

In any case, microcopies become important in contexts where the decision-making process is the main phase and we pay more attention to details. This is the best time to create trust and invite to continue the action, reassuring the user during the execution and building a closer relationship with him at the end of the experience.