I want to know more about artificial intelligence

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Going beyond simply accepting business allows organizations to move out of reactive mode. John recommends that institutions target clients within the investment community and industry, which is a signal to albania email list investors rather than a short-term mentality.

Early in his career, John took on clients who were willing to pay without examining their ethics or values. One client's activities led to Jentsch testifying before a grand jury, an unpleasant experience.

This was a watershed moment for John – he realized it was crucial to focus on attracting the right clients, rather than just taking on any job. As a small company, John and his team have to work with people who share their values, who can bring more value, and who can solve real problems for their customers.

John turned down more business than he took in because his values ​​didn't align with his potential clients'. The wrong customers can drive teams crazy and distract them from doing meaningful work with loyal customers. And you may underestimate the opportunity costs surrounding them—both in missed revenue from focusing on your ideal clients and in lost satisfaction from doing work you believe in.