Though the benefits are clear, improving alignment

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In this article, we’ll explore five key mistakes that are hurting your sales and marketing alignment. By pinpointing these and offering solutions, we’ll show you how to align these key teams to increase growth.

The Benefits of Sales and Marketing Alignment
Sales and marketing alignment isn’t new. When SuperOffice focused on aligning its sales and marketing teams back in 2016, it recorded a 34% increase in revenue in 12 months.

In fact, for 32% of businesses surveyed by Hubspot, an increase in revenue was the biggest benefit of sales and marketing alignment. This is especially true for businesses with small target markets, making sales and marketing alignment one of the nonnegotiable best practices for niche businesses.


The benefits aren’t just in revenue. When sales and marketing teams work in synergy, the customer experience improves throughout each of the sales funnel stages, from beginning to end. This is because you understand what they’re looking for.

Ultimately, the lead quality is better, and you close more deals, thus allowing you to have a shorter sales cycle, as mentioned in Dialpad’s sales cycle guide..
isn’t always straightforward. Many business owners know the importance of working together. Still, they struggle to achieve the improvements others are seeing. Let’s look at the five most common mistakes and their solutions.

Mistake 1: Lack of Clear Communication
Without clear communication, there’s bound to be some misalignment between sales and marketing. This could lead to missed opportunities as well as wasted resources.

Let’s say a marketing team launches a new campaign involving a bulgaria cell phone number database product aimed at a specific audience. If the sales team doesn’t know about the campaign, they will be unable to capitalize on any leads it generates. Missing out on potential sales is an obvious result but the lack of communication can also be damaging to customer experience too.

Solution:
Thankfully, we’re in an age where there are tools that businesses can leverage to aid communication between teams. One valuable ally in this is Artificial Intelligence (AI). Communication tools that use AI allow information to flow smoothly among teams.

For instance, an AI-driven communication platform could be integrated with both the sales team’s CRM and the marketing automation system. This would allow for real-time insights as well as automatic notifications between teams. For example, new leads generated, upcoming marketing campaigns, and customer interactions with marketing.

When it comes to communication, people are fallible whereas AI isn’t. Artificial intelligence and customer experience go hand in hand. By leveraging AI communication tools, companies can enhance the customer experience and achieve improved marketing and sales alignment.

You can also work with a team of developers to create your own tools, but in this case, make sure to use a pull request to ensure code quality and maintainability, as well as to facilitate collaboration among team members.