Four ways to separate commercial requests from informational ones

[jakariabd@]

Let's look at four ways to divide requests into commercial and informational.

Method 1. Manual analysis of search results
First of all, you can do this manually by sorting queries according to the criteria described above.

If you are unsure which group to assign a key phrase to, enter it in the search and look at the nature of the results. If the query does not contain ads, results from maps, store sites, and aggregators, then most likely you have an informational query. For commercial phrases, the results are filled with ads, search engine wizards , pages of online stores and aggregators, etc.

Let's look at the phrase "shoe prices" as an example. namibia phone number material Among the first search results in Yandex, we see a noticeable advertising block, links to two well-known online stores and the Ozon marketplace. This is clearly a commercial request.

How to distinguish an information request from a commercial one

Read also:
What are the types of search queries?

Now let's enter the phrase "how shoe prices are formed". At the zero position in the search results is a quick answer, on the right is the Yandex Pictures wizard, then among the results are links to Zen and informational articles. There is no contextual advertising. This phrase is informational.