We'll talk later about why you should consider sending abandoned cart emails and other messages from your ecommerce store to your audience. Plus, we'll show you how you can do this with the right email service provider, like GetResponse. If you want to brush up on the basics first, you can read our beginner's guide to sending newsletters and read our latest report on email marketing market analysis and trends . Email marketing for ecommerce: types of possible campaigns Every email marketing strategy designed for e-commerce is different, but they all have something in common – they use these three types of strategies: Promotional emails When email is used to inform your subscribers about offers in your online store, new product lines, new collections, etc.
These include: email for new product launches periodic laos telegram data newsletters emails with exclusive discount codes for members updates and news seasonal offers email special promotions for a particular segment of the audience (e.g. most loyal customers) top of mind messages, such as those containing the latest blog posts and advice from the team Transactional Emails sent to the customer with key information about a specific transaction in your store, such as: Subscription confirmation email order confirmation email Shipping information email customer satisfaction survey email Customer Lifecycle Email These are automated emails that are triggered by actions of your buyer and/or depending on where they are in the customer lifecycle, such as: Welcome Email Series revenge email series cart abandonment email upselling and cross selling emails Of course, you don’t have to use all of these types of messages at once in your marketing strategy.
However, if your online business is growing, you need to make sure that your communication is versatile and fluid, tailoring itself to users throughout their purchasing journey. If you continue to send only the same promotional messages to all of your buyers, they will quickly tire of them, stop opening your messages and your conversion rate will drop, so it’s important to sequence your emails thoughtfully. Focusing on conversion rates, we discover what benefits your company can gain by applying a solid email marketing strategy.