When we think about marketing automation, many questions may arise when it comes to developing a strategy or putting it into practice. Fortunately, several marketing platforms have helped make this process more dynamic for companies.
ActiveCampaign is one of the platforms that was created with this goal in mind. With the purpose of helping businesses gain scale and productivity , it offers ideal tools for those who want to work with marketing automation .
To better understand these features, in this article you will learn about the main advantages that ActiveCampaign offers for automation strategies. Keep reading!
Ready and replicable models
The first feature worth highlighting is the ready-made automation finland phone number resource models, which can be replicated within the platform or serve as a basis for creating customized flows .
Active currently offers over 500 workflow templates using a variety of actions and objectives. The advantage of working with these templates is that the automation structure is already mapped, making workflow creation faster and more practical for companies.
Custom Actions
For those looking to create custom automations from scratch, Active also offers a range of features to build a personalized journey .
The first advantage of ActiveCampaign is that it allows you to define actions based on the lead 's information or interests . With this option, you can configure flow steps based on who opened emails, visited website pages, entered data on forms, among other interactions that can be mapped and worked on to personalize the lead 's experience .
The second feature is A/B testing , which allows you to compare specific actions within the same automation, such as analyzing which email subject is more attractive, testing different intervals between one action and another, analyzing different interactions in each automation path, etc.
In addition, it is also possible to build actions linked to other platforms via integration, such as sending contacts to spreadsheets, notifying emails, creating registrations and the like.
The flow customization options don't stop there. There are several possibilities that facilitate the process of monitoring and engaging leads according to the stages they go through.