Complexity at the national level

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Challenge #4:

Issue 5: Timely coordination between global and regional

Jolaine Boyd, CMO of Microsoft APAC, also stated that it is necessary to identify belgium phone number resource gaps in corporate content for target regions and optimize it for the region, and even for each country.

II. Marketing Framework


1. Field Marketing and Sales: The Relationship Evolves
Keyword: "Mature relationship between marketing and sales"
The "field marketing" referred to here refers to the marketing staff in each country or region, and it was emphasized that field marketing needs to be matured in order to meet the evolving demands of customers and sales. So how can it be matured? In response to this question, Mark Levinson of SiriusDecisions developed the "Field Marketing Maturity Model."

This model allows B2B CxOs to evaluate their field marketing and make decisions on which areas to continue investing in and optimize.

The Six Components of the Field Marketing Maturity Model