Focus on key analytics metrics

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Use landing pages
Often, companies with limited budgets will use their main website as a landing page for PPC advertising. However, your main website is likely too generic to convert visitors who are just starting to explore their options.

Landing pages are highly targeted and can directly address customer needs. You already know what your potential customer was looking for. Use this data to personalize the landing page experience.

Include a unique value proposition that oman company email list matches the campaign and use clear, targeted language. This will help you make the most of every click on your site.

Experiment with different layouts and creatives to see what works best for your audience.


When you run PPC ads, you get a ton of data. Lots of clicks on your ads may seem like a success. But you should be focusing on conversions.

To focus on conversions, it’s important to set up analytics for your ads correctly and tell the platform what a conversion is. This important step is often overlooked, leaving companies confused about how to optimize their ads for better results.

Consider where your customers are in the funnel based on their search queries. Tailor your conversion goal accordingly. For example, if customers are just learning about your brand, your conversion goal shouldn’t be to buy a product or service. Instead, focus on collecting contact information, such as an email address or phone number, to start following up with leads. Offer something in return, such as a helpful eBook, personalized demo, or unique video content.

Your partner in creating a successful PPC strategy
PPC may seem easy to use at first glance. But when it comes to optimization or identifying issues that are hindering a campaign, PPC requires deep industry knowledge and regular training to stay up to date with the latest updates and platform capabilities.

If you feel like you can’t compete in your industry, reach out to the experts at New Light Digital. Our team has deep knowledge of PPC and can help you develop an effective strategy to attract customers. Schedule a free consultation to get started.