How to select images for contextual advertising

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Not familiar with the art of photography? Use the manufacturer's photos Amateur photos "on a phone" are certainly trendy now. But they are good for social networks, and even then - not for every account. It is better to do product photography professionally. It is not necessary to order photos of all products from an expensive photographer. But you need to set up good lighting and take contrasting, undistorted images of your products. If this is not possible, use a photo of the manufacturer.
Matching the search query and the advertising campaign objective The picture should not be misleading. Its purpose is to illustrate the subject of the advertisement. Any declared materials, models, characteristics should not be replaced by alternative ones: wooden houses remain made of wood, patchwork tiles are not replaced by mosaics, and so on.
How to select images for contextual advertising
The picture of the promotional offer can be supplemented greece phone number material with a percentage sign, a promo code or an obvious benefit.
How to select images for contextual advertising
Two chairs for the price of one? Reflect this in the illustration If your goal is to popularize the brand, you can make its logo part of the composition (but no more than 20% of the total image area).
Read also:
Types of contextual advertising in Yandex Direct
Metaphors and associations - what to do if there is no specific object The task of selecting images for advertising services is more difficult. In this case, you can show a process, result or associative picture: a flying plane - for ordering airline tickets, brushes and paints - for a drawing course, a group of children - for a development club, a crowd of clients - for promotion services. For completely abstract services, you can choose some metaphor and "hold" it constantly, using different images.