9.45 – 10.30h: How to use payments as a marketing tool
The first of the round tables of the day will have a very interesting focus for ecommerce managers. Francisco Abad , CEO of Queraltó; Carlos Molina , CEO of Tidart; and Óscar Martínez , Country Manager Iberia SMB Online Merchant Services of Worldline Global, will tell us how to get the most out of payments beyond the financial side.
10.30 – 11.00h: Payment trends you should know to sell online in Latam
One of the most focused talks on the internationalization chile business email database of online businesses. We will talk about the main payment methods and payment habits in countries such as Mexico, Colombia or Argentina with the help of Rodrigo Vilarino , Country Manager for Spain and Portugal at Worldpay .
11.20 – 11.50am: Study of the impact of PSD2 on online conversion.
Adyen will present the conclusions of its latest study on the implementation of PSD2 in Spanish e-commerce with Alberto López , Head of Business Development ES & PT , and will be accompanied by María Huidobro, specialist in payment methods and PSD2.