However, the industrial sector is often very technical and contains complex terms: companies operating in this field are usually very niche and we cannot reach them through mass media. We need to reach them through other channels and SEO is essential . For years, users and customers have been looking for information on the Internet to resolve their doubts, which is a good opportunity to create content that ranks.
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What is SEO?
SEO emerged after the appearance of Google, when the boom of web canada cell phone number pages began and search engines and marketing experts realized the business opportunity that this could represent. At that time, it was concluded that search engines were a great opportunity to attract traffic and visitors to the web, but how? The answer was clear: working so that our websites appeared in the first positions of the search engines. It was then that website owners began to think about what they should do to achieve the best positioning.
Although search engines rely on a wide variety of factors to better position one page or another, it could be said that there are two basic ones: authority and relevance. While authority is basically the popularity of a website - the more popular it is, the better the value - relevance, on the other hand, is the relationship that a page has with a given search. Although the operation of search engines may seem complex, it can really be summarized in two steps: crawling and indexing .
A search engine crawls the web using bots to crawl all the pages through the links - hence the importance of a good link structure. They go from one link to another and collect data about those web pages which they provide to their servers. It is the bots themselves that decide which pages to visit, how often and how long they will crawl that website, which is why it is important to have an optimal loading time and updated content.
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Once a bot has crawled a web page and collected the necessary information, these pages are included in an index where they are ordered according to their content, authority and relevance , giving more priority to the quality of said content .
Once the pages are crawled and indexed, it is time for the algorithm to act: in a matter of milliseconds, the algorithms are able to search the indexes and know which are the most relevant pages taking into account the hundreds of positioning factors.