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Analysts are generally convinced that email still has a future ahead of it, as evidenced by the growth trends of this communication channel, which are expected to remain constant for the next few years. Yet, talking about marketing and SMEs we have seen how there are still few small and medium-sized companies in Italy that use email marketing to communicate with their customers. With the ever- increasing trend towards the digitalisation of sales , in recent years we have witnessed the evolution of traditional email marketing towards greater articulation and proactive capacity in the management of promotional activities.


Main differences between GetResponse and VOXmail Before australia telegram data going into more detail, to get a general idea, let's take a quick look at the following table of the main differences between these two software . It immediately catches the eye that, while Voxmail is exclusively an email marketing software , GetReponse offers a series of integrated features to implement a complete marketing strategy, which goes well beyond sending emails and newsletters . Functionality GetResponse VOXmail Email Marketing Sales Funnel Artificial intelligence Webinar Marketing Automation Send SMS Send Push Notifications Landing page CRM Registration form Pop-up Ad Management Live Chat Website Builder Sending surveys E-commerce Integrations VoXMail is an email marketing tool stripped down to the essentials , which is aimed largely at small Italian companies whose sole objective is to manage newsletters and simple promotional campaigns and offers to their customers.


Its strength lies precisely in this simplicity and in proposing itself on the Italian market as a local competitor of other services that are similar in many respects ( MailChimp , Mailup ) but inevitably more oriented towards an international audience. GetResponse , on the other hand, offers a wide range of email marketing automation options , such as autoresponders, AI-powered newsletter creation, visual workflows, conversion funnels, and push notifications. Within the platform, you can also create all the elements you need to increase your online visibility , such as landing pages, subscription forms and popups, websites, social ads, Google Ads, and even webinars.