In this field, we sometimes find brands that are already established in the minds of consumers, which, through actions such as changing their name, logo or advertising message, seek to update themselves in line with new times or the evolution of the business and, in any case, provoke a favourable change in the opinion of their customers. We are talking about brand rebranding.
Keep in mind that rebranding is a very critical decision, and if done wrong, it can irreparably affect the image and reputation of the brand. Perhaps for this reason, many companies, such as Correos , opt for a smooth transition, which , however, is not always free of controversy.
How to achieve a brilliant brand rebranding: from Correos to the case of the Spanish Football Federation
How to successfully apply branding in 2021: the example of Instagram
Branding isn't something you can just throw together when azerbaijan business email database you're setting up your company and just leave it be, as it's constantly evolving along with the growth of your business, especially for companies in highly competitive markets, as is the case with Instagram. You might think that the branding of this social network is more than established, which is true. But even so, in light of new trends in social networks and new agents of change, such as TikTok , the Facebook-affiliated platform has lost some of its relevance.
Instagram - Yours to make
Based on this, Instagram has launched a new large-scale branding campaign , called “Yours To Make”. With this, the social network aims to renew its role within the communities of younger users, the most important demographic for these platforms as they are the ones who impose new trends. In the video we can see how users propose different ways of expressing themselves, of exploring their identity through different tools and interaction with other users.