Are the search results for your target keywords local?

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Do you have a local shop or business and are looking for visibility on search engines? In this article, we discover the five fundamental elements for an SEO positioning strategy in local search results. And finally, you will be able to climb the Google Maps rankings! Let's start from a fundamental premise.


Visibility on search engines has very different logics, depending on whether the reference business is identified by Google and company as a topic of general interest (for example, "folding gazebos") or of local interest (a typical case is "restaurant"). In the first case, the results that the search engines will return will be almost identical throughout Italy; in the second, it will be completely different in Bergamo, Milan, Rome, Palermo.


Google and other search engines tend to give chinese overseas australia phone number list value to search results that can be as useful as possible for users . And if the keyword “restaurant” returned the best places in Rome and Milan in Turin, this process would not be correct: the user would probably not be satisfied and would be forced to refine his search, for example by entering “restaurant Turin”, to understand where to go to eat that evening.


This is a phenomenon that is even more evident and marked since voice searches on mobile devices have started to be used in large numbers. The user needs fast and pertinent information, and only search results declined based on his geolocalized position, very often, can be satisfactory for people hunting for searches.


And in a tight war between Siri (Bing) and Google Vocal Search, search engines cannot go wrong. Here are the five points of Local SEO that you just can't ignore if you want to position yourself and gain a huge competitive advantage .