sale : to encourage sales or push customers to take argentina phone data the next step, that of purchasing
lead : to create a bond with your users and stimulate their interest so that they can leave their first contact
Website traffic : to drive visits to your website and help customers find what they are looking for
brand awareness and coverage: to introduce a new product or the opening of a store in a new area
Shopping campaigns
Shopping campaigns show ads to users who search for your e-commerce products.
Shopping campaigns use product data that contains information about the products in your store. This data is used to show your products to a user who searches for them on Google.
When you want to advertise your online store, you can choose between two types of ads: product shopping ads created based on your product data, and local inventory ads created based on your product data and inventory.
Ads appear on the shopping tab, near search results, or on Google partner sites.
Shopping ad objectives are related to:
Sales : to drive online conversions via app, phone or in-store and to engage with customers who are about to purchase your product
lead : to allow customers to show their interest
Website Traffic : To increase visits to your website
Other possible campaigns to use are video campaigns and app campaigns.