What is newsjacking in marketing

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Managing partner of the Fresh Russian Communications agency, associate professor of the Financial University under the Government of the Russian Federation

Ksenia Alekseeva, managing partner of the communications agency Fresh Russian Communications and associate professor at the Financial University under the Government of the Russian sweden telegram Federation, spoke about what newsjacking is and how to use news to promote your own company.

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Content:

What is newsjacking
Why use newsjacking
How Newsjacking Can Help Business
How to integrate business advertising into the news background
How to choose news
How to use the news
Where to publish news
How to evaluate the effectiveness of news
Tips for using the newsjacking method
Examples of newsjacking
Pros and cons of this PR method


What is newsjacking
Newsjacking is a marketing and PR technology that allows you to quickly attract attention to a brand. Newsjacking is based on the ability to use bright and resonant news items, events, trends or hype topics to promote a brand or product.

Newsjacking can be considered an emotional marketing tool because it uses news and events that excite the audience. Newsjacking is not just a quick reaction to current events; it is a subtle blend of self-advancement and creativity that requires a deep understanding of the media landscape and social dynamics.

By leveraging current events, brands can not only strengthen their online presence, but also engage in meaningful dialogue with their audience.

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