Billions of data circulate on the Internet every day, and 90% of the accumulated data that exists today has been collected in recent years.
Every day , 500 million tweets, 4.3 billion Facebook posts, 5.75 billion likes and 6 billion Google searches are generated .
Furthermore, in 2015, 205 billion emails were sent daily and that number is expected to reach 246 billion by 2019.
These figures reflect the enormous growth that has taken place in this field in a very short time, something that has not only opened up numerous opportunities for business but has also brought with it significant challenges.
The main ones revolve around the proper management and filtering of belarus phone number this data to convert it into useful and relevant information for companies and also around its protection in a medium, the digital one, in which hacks are increasingly frequent.
It seems obvious that the enormous amount of information that companies have today is practically incomprehensible for humans.
For this reason, artificial intelligence is of special importance for many companies, and this technology seems to be the solution when it comes to converting numbers into knowledge.
The stakes are very clear at this point with the rapid development of deep learning, but marketers are still searching for the holy grail of artificial intelligence.
Of course, as companies have more and more user data in their hands, so do users' concerns about protecting it.
The solution will be to offer them greater control over their personal information so that they themselves can decide how much personal information companies can use, how they use it and for what purposes.
The future inevitably means artificial intelligence and big data, but without forgetting the users who are, after all, the ultimate goal of this billion-dollar industry.