Ford and Domino’s have teamed up to conduct research that focuses on autonomous vehicle technology for food delivery. This is an important study as the two companies focus on researching consumer perspectives on the future of food delivery using autonomous vehicles .
Ford Fusion Hybrid Autonomous Cars will be used in the tests of this research. These vehicles have special containers inside that keep the pizzas warm on the way to their destination.
Over the next few weeks, a randomly selected Domino's customers will have the opportunity to receive their orders in a Ford Fusion Hybrid Autonomous Research Vehicle , which will be driven manually by a Ford safety engineer.
Selected consumers will be asked to agree to take part in the research. They will also be able to follow the autonomous vehicle's path using GPS, using a new version of Domino's Tracker®.
“As delivery experts, we have been watching the development of austria phone number autonomous vehicles with great interest as we believe transportation is undergoing a fundamental and dramatic shift,” said Domino’s President and CEO Patrick Doyle. “ We pride ourselves on being a technology leader and are excited to be leading the way in looking at how autonomous vehicles can play a role in pizza delivery in the future.”
The goal is to enhance the customer experience, so Domino's is eager to see how customers react to this type of delivery . "We have a lot of questions about this type of delivery. For example, how will customers react when they go outside to pick up their food? We need to make sure the interaction is clear and simple. We need to understand if the customer experience is different if the car is parked in the driveway or on the side of the road. All of our research is focused on our goal of one day being able to make deliveries with autonomous vehicles without any interruptions, and in a way that is easier for consumers," said Domino's USA President Russell Weiner.
“The two companies decided to work together a few months ago,” added Ford’s Sherif Marakby. “Ford is developing autonomous vehicle technology, and Domino’s is very focused on using technology to improve the delivery business . From my perspective, autonomous vehicles can greatly improve the delivery process to make it easier, simpler and perhaps even more user-friendly.”