Although SEO is a discipline with a long history in the digital industry, some believe that it has lost relevance in recent times and that its brilliance is somewhat less dazzling than it was in its "younger days."
SEO may have changed, but the compelling statistics in this infographic from Octos prove that (despite what people say) this discipline has not languished at all:
1. 50% of marketers agree that traffic generation is the most relevant result associated with an effective SEO strategy.
2. 43% of web traffic is driven by search engine rankings.
3. 81% of marketers report being satisfied with their SEO strategy and, in fact, consider it successful.
4. The main obstacles to SEO success are search rankings (46%), traffic generation (34%) and ROI (34%).
5. Generating relevant content (57%) and keyword research (49%) are armenia phone number the most effective tactics in terms of SEO.
6. 82% of marketers say SEO effectiveness is increasing, while 42% rate the increase in SEO efficiency as significant.
7. 76% of companies execute all or part of their SEO tactics using external resources .
8. Companies invested $65 billion in SEO in 2016.
9. In 2017, the number of SMEs willing to invest in SEO will grow by 74%.
10. Google processes a whopping 40,000 searches every second (and 3.5 billion searches every day).
11. Voice searches are set to double in the next five years.
12. Organic search results are 8.5 times more likely to be clicked than paid results.
13. SEO is 85% more likely than PPC advertising to attract traffic to websites.